Origin of the Squid
Touchsquid remote app was developed as a software solution to a hardware problem.
With the latest and the greatest offerings of home entertainment devices, the problem of controlling your TV, Blu-ray player, DVD, Cable, SAT, PVR, Xbox….. .is as much a brain clutter as that of the coffee table clutter of remote controls. No one wants to have to use half a dozen remote controls just to watch a show. Read about the Touchsquid Story.
Naming the Company and the Product.
We needed three things.
- An available web site domain
- A memorable, non-generic name
- A name related in some way to what the app does
A human being has only two hands. A Squid has many. We imagined a squid trying to operate a TV with 3 or 4 remotes, the user manual, and a puzzled look. With the help of Mark Siermaczeski, a cartoonist from Cruelty Free Cartoons, Mr. Squid became the mascot for Touchsquid.